Talking SMAC! (Social, Mobile, Analytics and Cloud)
The converging technologies are going to change everything about how your business operates
"Over the previous 12-24 months the silos of social, mobile and cloud gradually began to overlap and converge with the use of cloud-enabled social technologies, or cloud-based mobility allowing enterprise workers to connect with one another across secure networks via their mobile devices." ~ Service Organizations and SoMoClo report, Aberdeen Group
Over the past 12 weeks I have met with nearly 20 large companies across Asia, North America and Europe on the subject of mobile strategies. In all cases social and analytics were also brought into the discussion. I agree with Aberdeen Group's findings and their belief that SoMoClo (social, mobile and cloud) are converging technologies. Here is another excerpt from Aberdeen Group's report, "the three disruptive technologies [social, mobile, cloud] act as a unified construct: cloud is the core, mobility its edge, and social the connection through the cloud between mobile endpoints."
Gartner expands this notion by adding a fourth element, social, mobile, information and cloud to the mix. They call these four converging technologies, "The Nexus of Forces." My job title at Cognizant is Head Analyst for SMAC (social, mobile, analytics and cloud). The same four elements, but with a catchier acronym. I can talk SMAC all day long.
The one additional element to all these acronyms that seems to be missing though is IoT (the Internet of Things or M2M). This is an important emerging area of focus. SAP now has dedicated executives and departments focused on M2M (machine-to-machine) interfaces to SAP, and analysts are predicting there will be 25-50 billion connected devices by 2025. SAP partners with companies like ILS Technology to be the platform and interface between connected devices and SAP solutions.
These connected devices have cameras, barcode scanners, RFID scanners, accelerometers and an endless number of other sensors on them. These sensors are collecting data in real-time and wirelessly sending it to a central service for analysis. This massive amount of new data, plus the ability to operate machines remotely from great distances [think UAVs/Drones for example] will soon change the way many businesses operate and will provide many areas of competitive advantages.